Samangi Wadinambiarachchi
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Undergraduate work

Tea treat collection for Zesta

A premium tea packaging concept that brings the experience of English tea etiquette into a fast-paced day.

A cluster of white triangular tea packages with a floral pattern and the Zesta logo.
Scope
Level III design project, Bachelor of Design
Duration
2 months
Focus
Prototyping, graphics and illustrations, experience design
Users
25–35 year old trendy professionals who are willing to spend on a quality product

Overview

Tea Treat is a packaging design project that was carried out as a requirement of the Level III academic design projects.

The client's brief

Provide a concept design for exclusive tea packaging for the client's premium retail and gift tea collections. Practicality and suitability for storage must be considered.

Users: 25–35 year old young trendy professionals who are willing to spend on a quality product.

Moodboard

Moodboard of English tea: a cup of tea beside tea tins and tea bags, and a woman's hands pouring tea at a table with cakes.
Moodboard.

The concept

Title slide reading “Tea Treat: experience associated with English tea etiquette”.
The concept: experience associated with English tea etiquette.

Design ideation

In English tea etiquette, the overall experience is entwined with brewing the perfect cuppa and the cakes and assortments served. Yet in today's fast society, how can we indulge ourselves in this perfect experience? As a solution, I looked at the factors that make a perfect cuppa and presented a quick and easy solution that could be used in today's world.

Equation diagram: a tea timer, plus a tea infuser, equals a tea bag with a colour code.
A tea timer plus a tea infuser equals a tea bag with a colour code.
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